Retail intelligence, priced by the banner
Buy verified store location, demographic, and public-program data for entire retail banners, or just the states you need. Self-serve, updated weekly.
of new CPG products fail within two years
Nielsen
global CPG market Synapse's data serves
MarketsandMarkets, 2026
global location intelligence market in 2026, growing ~14%/yr
Fortune Business Insights, 2026
EV charging stations nationwide, Synapse's own tracked category
US EV charging infrastructure data, 2026
How Afferent Synapse compares for retail door targeting
Three different tools solve three different problems. Here's where each one actually fits.
| Feature / focus | Afferent Synapse | Raw POI scrapers (AggData) | B2B contact lists (Data Axle) | Enterprise GIS (Esri) |
|---|---|---|---|---|
| Best for | CPG store targeting & buyer pitches | General POI / store location lists | Sales prospecting & outreach | Complex enterprise spatial modeling |
| Granularity | By banner or by state, self-serve | Bulk annual POI sets, by brand | Business/contact listings | Enterprise-wide, analyst-built models |
| Demographics | Census ACS per store, included | Not a core focus | Basic firmographic data | 15,000+ variables, add-on modules |
| SNAP / WIC status | USDA SNAP & state WIC data, per store | No verified SNAP/WIC dataset | No verified SNAP/WIC dataset | Custom overlay, built by an analyst |
| Access & pricing | Self-serve, pay by banner, from $5 | Subscription, unpublished pricing | Subscription/credits, enterprise avg. ~$46K/yr | Enterprise contract, $100K+/yr, GIS analyst required |
Competitor figures are drawn from publicly available pricing and product information as of September 2026, not internal knowledge of those companies.
Buy the whole banner, or just your states
Purchase full national coverage, or narrow it down to only the states you need. Row-level security enforces exactly what you've paid for, no more, no less.
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