Built by 207 Analytix

The Cortex

Our proprietary methodology for turning raw signal into retail intelligence, and eventually, into action. Every product we build is an expression of it.

How it works

Afferent pathways carry signal in. The Cortex integrates and processes it. Efferent pathways carry the result back out. It's the same structure a nervous system uses, applied to retail decision-making.

Afferent

Signal in. Shopper demand capture, store locator data, and public datasets, all flowing toward processing.

The Cortex

Integration. Census, USDA, and NREL data cross-referenced against every store, every week, into a single coherent picture.

Efferent

Action out. Today that's a buyer pitch or a distribution decision you make with the data. Direct execution is the direction we're building toward.

What lives inside the Cortex today

Full-banner store location data, refreshed on a rolling automated schedule with weekly delta tracking
Census ACS trade-area demographic overlays: population, median household income, affluence index, ethnicity breakdown
USDA SNAP-authorized and state WIC retailer status, per store
NREL EV charging infrastructure data: presence, count, and network, per store
Site-selection signals: road traffic, competitive density, crime index, food desert and Opportunity Zone designation, health prevalence

Products built on the Cortex

Live

Afferent Signal

The sensory input

A white-labeled shopper demand-capture app. A shopper logs unmet demand in under a minute, branded for any supplier's own brand.

Visit

Live

Afferent Synapse

The Cortex, applied to retail data

Self-serve retail store location and demographic intelligence, built on the Cortex methodology. Buy by banner, category, or state.

Visit

In development

Efferent Execution

The motor output

Closing the loop from intelligence to action. Not yet available; this is the direction the Cortex methodology is built to support next.

Who it's for

Emerging CPG and food & beverage brands planning retail distribution or door expansion
Sales teams and retail brokers building buyer pitches for grocery category managers
Marketing and media agencies building geotargeted campaigns for retail and CPG clients

How we work with clients

Self-serve, no sales call required

Browse the catalog, get real-time pricing computed from the actual current store count, and check out. Nothing is quoted from a stale price sheet.

Scoped to what you actually need

Buy a single banner, a whole retail category, or narrow a banner down to just the states you need, at the same per-store rate.

One-time snapshot or live subscription

A one-time purchase is a frozen snapshot as of checkout. A subscription keeps returning current data automatically, with programmatic API access included.

A real person for anything custom

Multi-category deals, large enterprise engagements, or anything outside the self-serve flow: reach out directly and we'll scope it with you.

See it in the catalog

The clearest way to see the Cortex at work is to browse real pricing on real banners, or reach out directly for anything custom.

Browse the catalog contact@afferentsignal.com